Role / Service
Brand Designer, UI/UX Designer, Front-End Contributor (CSS & Shopify customization)
Client / Employer
TekSmart, Swedish Consumer Electronics Brand
Project Brief Introduction
TekSmart is an e-commerce platform for a Swedish electronics retailer. I was responsible for the overall UI/UX optimization and brand visual design, including the logo, color palette, icon system, and UI enhancements. To address the lack of consistency in product category visuals, I created a unified icon set to replace the previously mismatched images. Additionally, I designed a product comparison interface to help users evaluate similar items more efficiently. I also refined key UI components such as micro-interactions and prompt designs to improve clarity and ease of use throughout the platform.
